Empowering Purdue student-athletes to be champions in their sport and champions in their communities.
Boilermaker Alliance provides name, image, and likeness opportunities for Purdue University student-athletes that help them make a difference.
Making an impact through NIL.
Our Student-athlete partners Zach Edey, Braden Smith, Lance Jones, and Mason Gillis share the impact Boilermaker Alliance has had on their lives as well as the impact in the community.
Empowering Purdue student-athletes to be champions in their sport and champions in their communities.
Boilermaker Alliance provides name, image, and likeness opportunities for Purdue University student-athletes that help them make a difference.
Boilermaker Alliance Welcomes Dave Neff as New President and CEO
West Lafayette, IN, December 12, 2023 – In a significant move, Boilermaker Alliance, the Exclusive Name Image and Likeness Collective for Purdue University, is proud to announce the appointment of Dave Neff as its new President and Chief Executive Officer (CEO). Neff's remarkable journey through the realms of sports management with Pacers Sports & Entertainment (PS&E) and ExactTarget (Salesforce) equips him with a unique blend of leadership and results-driven expertise. His extensive Indiana network, encompassing funds, foundations, committees, and boards, further underscores his capability to lead and innovate.
At the heart of Boilermaker Alliance's mission is the unwavering commitment to empowering Purdue Athletes to excel both in their sporting endeavors and as community influencers. "Dave Neff's leadership appointment opens a dynamic new chapter for Boilermaker Alliance," said Mark Carney, Chairman of the Boilermaker Alliance Board. "His broad experience in sports management and his track record of strategic leadership and brand development ideally positions us to uplift Purdue athletes in profound ways."
"I am deeply honored to step into this role and uphold and enrich the legacy of Purdue University and its remarkable student-athletes. Together, we will build on the solid foundation laid by Boilermaker Alliance, fostering an environment where excellence, integrity, and community service are not just ideals but everyday realities for our Purdue family,” said Dave Neff, President and CEO, Boilermaker Alliance.
Neff's journey through PS&E and Salesforce has uniquely prepared him to guide Boilermaker Alliance. His tenure at PS&E, rich in sales and marketing insights, coupled with his tenure as Global Sports Marketing Manager at Salesforce, where he spearheaded strategic partnerships, has sharpened his expertise in corporate partnerships and resource mobilization. His Indiana network is poised to significantly benefit Boilermaker Alliance's objectives.
Beyond sports management, Neff's leadership as CEO of EDGE Mentoring saw the organization's expansion across 45 states and multiple countries. His recent role as Chief Revenue Officer (CRO) at Prolific, a global strategic growth and consulting firm, and his involvement with the 2024 NBA All-Star Host Committee and various boards, including Providence Cristo Rey High School and Discovering Broadway Advisory Board, alongside his participation in the Liberty Fund and Indiana Sports Corporation, reflect his multifaceted leadership approach.
“The Boilermaker Alliance’s success has an immediate and direct impact on our student-athletes and sports programs,” said Mike Bobinski, Purdue University Vice President and athletics director. “We are thrilled with the selection of such an impactful and accomplished professional in Dave Neff as the Alliance’s first president and CEO. Our staff looks forward to supporting Dave’s work in every way possible.”
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FAQs
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Boilermaker Alliance seeks to empower the next generation of Purdue student-athletes and provide an avenue for impactful name-image-likeness opportunities.
Through our membership model, we aim to unite Boiler Nation under the common purpose of supporting our athletes on their journey to become champions in their sport, champions of their communities, and champions of Purdue.
Boilermaker Alliance also helps Purdue student-athletes use their influence to assist charitable organizations, both in Indiana and in the communities in which these Purdue student-athletes live.
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Your money enables Boilermaker Alliance to compensate Purdue student-athletes under the new name-image-likeness rules for work performed by the Purdue student-athletes. The popularity of our Purdue student-athletes will amplify the reach of many business and charitable organizations in a way that is not otherwise possible.
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We anticipate that Purdue student-athletes will have many options through Boilermaker Alliance, including special appearances, autograph signings, social media promotions, camps and clinics, charity events, and more. The types of activities in which a particular Purdue student-athlete may engage will be determined in consultation with the Purdue student-athlete. However, the Purdue student-athletes will agree to complete a specific amount of work in order to receive compensation.
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No. Boilermaker Alliance, Inc. is an independent corporation with its own Board of Directors to direct entity operations. We receive no funding from Purdue University. However, while Boilermaker Alliance is independent, our Board of Directors and Advisory Board include former Purdue student-athletes and long-time supporters of Purdue Athletics. We have an excellent working relationship with the representatives of Purdue University and are keeping in close contact with Purdue University on compliance issues. In a joint letter regarding fundraising priorities, Purdue Athletic Director Mike Bobinski, Purdue for Life Foundation President & CEO Matt Folk, and the John Purdue Club had the following to say about the efforts of Boilermaker Alliance, read here.